CLIENT PROFILE
FlexiRoam is the connectivity solution for a new era of travel.
Globally, travellers are seeking a more flexible, spontaneous travel experience, facilitated by seamless data at competitive rates. FlexiRoam’s versatile network spans 520 network operators in over 200 countries and regions, making it the preferred service for consumers and businesses worldwide.
OUR PROJECT
Inspire wanderlust in travel lovers who need a solution to hassle-free connectivity abroad.
MY ROLE
Creative Direction, Graphic Design, Video Editing & UGC Curation, Content Strategy Execution, Copywriting.
STRATEGY & EXECUTION
Marketing Channels: Instagram & TikTok
Created engaging social media content to promote FlexiRoam’s e-SIM services, targeting travel lovers, digital nomads, and remote workers.
Focused on highlighting convenience, affordability, and seamless global connectivity through relatable and visually engaging content.
Messaging emphasised travel freedom, avoiding expensive roaming fees, and real user experiences to build trust.
Designed a mix of quote graphics, customer reviews, and product highlights to engage the audience.
Created UGC-style reels to showcase real users benefiting from the product, increasing authenticity and social proof.
RESULTS & IMPACT
• Increased engagement by 23%
• Grew followers by 12% in 3 months
Reels - UGC
A series of UGC reels created for FlexiRoam from my personal travels.
