CLIENT PROFILE

Flight Risk is a new lifestyle brand designed and dedicated to injecting fun and adventure into urban and outdoor exploration. The brand launched with Electric Escape Vehicles (EEVs) that are unlike anything else on the market.

“On a mission to ignite a sense of excitement and spontaneity in every ride, whether that be a ride through the mundane everyday, escaping a boring night out or adventuring off-road.”

OUR PROJECT

Create buzz around the brand using a series of excitement-inducing launch teases. Highlight the key features, unique selling points and associated lifestyle for Flight Risk’s debut on social media, to increase awareness and captivate the target audience.

STRATEGY + EXECUTION

Marketing Channels: Instagram, Guerrilla Marketing

The approach focused on high-impact visuals, snappy copy, and a layered launch strategy, blending digital and real-world activations.

I designed dynamic Instagram teaser stories and social media assets that teased the upcoming launch. Additionally, I created a custom sticker for guerrilla marketing, reading "You should be riding a Flight Risk," which was placed on Lime bikes around Sydney.

RESULTS + IMPACT

Flight Risk’s followers grew from 52 to over 6000 in 3 months. While this was a collective effort from a talented creative team, the bold visuals and interactive campaigns I contributed to helped solidify their strong brand identity and boosted audience engagement leading up to the official launch.

Social Media Assets & Stickers