CLIENT PROFILE
“Slow down & rewild yourself in our off-grid tiny homes. Into The Wild Escapes offers restorative wellness experiences in nature.”
Into The Wild is a boutique tiny house company offering unique, off-grid stays across Australia. Their newest addition, 'Tiny Aura,' is a secluded, minimalist escape designed to immerse guests in nature.
OUR PROJECT
I partnered with Into The Wild to create a series of engaging short video 'bites' and still images to support the launch of 'Tiny Aura' on their social media platforms. The content needed to capture the serenity, design, and experience of staying in the tiny home.
MY ROLE
Video Editing, Drone Videography, Creative Direction, Content Production, Conceptualisation
STRATEGY + EXECUTION
Marketing Channels: Instagram, TikTok, Facebook
The content strategy focused on storytelling through immersive, high-quality visuals. I used drone footage, close-ups of details, and lifestyle shots to create a series of short-form videos optimised for social platforms. Each piece was designed to evoke wanderlust and highlight 'Tiny Aura’s' unique blend of nature and luxury.
RESULTS + IMPACT
The launch content successfully generated excitement for 'Tiny Aura,' driving engagement across Into The Wild’s social channels, and helping to communicate the experience of staying in the tiny house, leading to increased inquiries and bookings post-launch.
