CLIENT PROFILE
Seol + Gold are a jewellery brand based in Brighton, UK. They aim to bring double-tap worthy goods that won’t break the bank, with a more is more mantra. Seol + Gold caters for all vibes, from delicate 9ct gold flourishes to richly plated statement jewellery for layering.
OUR PROJECT
This project; for email, socials and web, highlights the care-free ethos the brand encourage their wearers to have when wearing their non-tarnish jewellery, even in the ocean.
MY ROLE
Advertising
Creative Direction
Content Production
Conceptualisation
Videography + Photography
Editing
STRATEGY + EXECUTION
Marketing Channels: Instagram, TikTok, Web, Email
Developed a visually immersive content series to highlight Seol + Gold’s tarnish-free jewellery when worn in water.
Targeted style-conscious, adventure-loving consumers, particularly millennials and Gen Z who value durability, aesthetics, and playfulness.
Messaging to emphasise effortless luxury, everyday durability, and jewellery that keeps up with an active, outdoor lifestyle, reinforcing the brand’s quality.
RESULTS + IMPACT
3000 views achieved on TikTok.
Content was versatile enough for multi-channel use, maximising brand consistency and storytelling.
Stills
Video
Work featured on EDM, website, and blog.
